Ecommerce · lifetime utility apparel
A substantial 210 GSM core-spun Merino crewneck engineered for broad frames, hard work, and repeat wear—without seasonal noise or disposable construction.
Core sizes L–2XL · 3XL available by direct special order
The founder standard
Permanent Goods is being built in small batches. No invented reviews, inflated claims, or rushed production.
Prototypes face 20+ hot wash-and-dry cycles, consecutive field wear, and friction testing at straps, belts, and underarms.
The goal is simple: stand behind construction with a practical replacement promise, not fine-print theater.
Tight 50–100 shirt production runs keep attention on fabric, pattern, and sewing—not inventory churn.
Construction, not decoration
The fabric
60/2 Nm
A filament nylon core is wrapped in 17.5-micron superfine Merino wool, balancing the soft, moisture-managing hand of wool with added structural resilience.
Structured enough to wear alone.
Comfortable and sweat-wicking enough to layer underneath.
A one-inch, high-density 2×2 ribbed collar is specified to resist rolling, stretching, and the familiar “bacon collar.”
Flatlock anti-chafe seams, taped shoulders, and a 1.5-inch split hem with bartack and herringbone reinforcement.
The cut
Patterned first for size Large, then graded to XL and 2XL. The body is designed for broad and heavy frames without clinging at the stomach or binding beneath the arms.
Buy fewer. Wear harder.
Start with the core shirt, or build a week-long foundation. No seasonal drop required.